Reaching a Wider Audience
For the Technology Catalogue to be successful, there needs to be active participation and ample technologies. Not missing a beat, Fadhlan and team took promotional efforts virtual at the height of lockdown by aggressively participating in exhibitions and conferences.
“We leverage these events to share with our peers what iG@P can offer to the world. These interactions during the conferences also gave us insights to what kind of technology the industry is looking for and how we can improve this platform.
“We have since received some great responses from events such as Energy Industries Council (EIC) and Malaysian Oil and Gas Services Exhibition and Conference (MOGSEC), Future Oil & Gas, Virtual Energy Export Conference, Asian Downstream Summit, and the Offshore Technology Conference Asia (OTC Asia),” says Fadhlan.
To encourage more submissions, Fadhlan says that one day, iG@P may further simplify the submission process. Right now, there is an online form and the technology provider needs to attach videos, PDFs, PowerPoints, technical datasheets, or any other form of attachment for the submission.
“We need to adjust with the times and make it such that a 60-second video is sufficient to understand what the value proposition is for the customers and PETRONAS,” says Fadhlan.
“We also need to make it easier to match business pain points with the right solutions,” says Fadhlan, envisioning algorithms and analytics for the platform akin to that of the Tinder dating app to match users with the relevant tech solutions.