17 · Feb · 2015
PETRONAS Reflects on Two Decades of Values and Traditions Through its Chinese New Year Campaign - The Reunion
Kuala Lumpur, 17 February 2015 – PETRONAS recently launched its Chinese New Year campaign titled ‘The Reunion’, to honour values and traditions at their best, by reflecting on its most popular Chinese New Year communications over the past two decades.
This year marks the first effort by PETRONAS to integrate the best of its 20 years in delivering festive communications, rekindling our traditions and enabling all Malaysians to appreciate our shared values.
PETRONAS Senior General Manager of Group Strategic Communications, Norliza Kamaruddin said, “We intend to send out a strong message on social cohesion by reminding everyone about the significance of being Malaysian and appreciating our common values. So this year, we encourage Malaysians to sit back and re-experience the characters who made us laugh and cry, and appreciate all the emotions that make us realise that as different as we may seem, we all have the commonality of being Malaysian, and being very human.”
Malaysians are uniquely known for our common values of togetherness amongst different generations, forgiveness for family and friends, and prudence in conducting personal lives. For the past two decades, PETRONAS’ festive communications have always urged Malaysians to remain rooted in these values and the inclusiveness of all races.
“Not many brands around the world would be so closely associated or synonymous with their own nation’s cultures and traditions. Therefore, PETRONAS is proud to be able to bring these warm, enduring stories that resonate in the hearts of all Malaysians,” she added.
“Coming Home”, which was originally filmed and aired during Chinese New Year in 2012 was chosen and re-edited to be part of this year’s festive campaign. Viewers may log on to the official brand channel at www.petronasofficial.com to view the refreshed film and other Chinese New Year films from the past two decades.
Viewers will also be able to share their preferred TVC as greetings to their family and friends on social media via the brand channel.
Media Relations, External Communication
Group Strategic Communications