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KUALA LUMPUR, 18 January 2020 – PETRONAS today launched its first Webfilm of the year titled ‘Bao Bei’ (寶被), anchored on its 2020 festive theme - ‘Our Unique Family’, in conjunction with the upcoming Chinese New Year celebrations, with the official hashtag #StoriesOfJoy.
‘Bao Bei’, which loosely translates to ‘precious blanket’, symbolises both a fresh start and the beginning of PETRONAS’ journey into a new realm of storytelling, that showcases non-human characters to evoke the audiences’ emotions.
The Webfilm is told through the perspective of pieces of fabric, each representing a family member. These colourful characters come together in a ‘family reunion’ to form a patchwork blanket, lovingly woven together by the grandmother as a gift to the family’s new bundle of joy.
‘Bao Bei’ would remind Malaysians of the little acts of love that form the fabric of our cultures as well as reignite the fading tradition of handmade patchwork blankets.
PETRONAS Senior General Manager of Group Strategic Communications, Zahariah (Liza) Abdul Rahman said: “PETRONAS is excited to introduce this year’s festive theme, ‘Our Unique Family’. In ‘Bao Bei’, we are highlighting the most common source of joy - our family, which can either be the family we are born into, or the family we choose.”
She said that it does not take much to bring joy into someone’s life and that even a simple act of love can be a person’s biggest source of joy.
“We would like to invite Malaysians to reflect that our differences are like patches of fabric that are woven together to bring joy to the family. As Malaysians, we are one big family regardless of our differences.”
The 2 minutes 12-second Webfilm can now be viewed on PETRONAS’ official social media channels. The 60-second commercial version will be aired on TV from 19 January to 1 February, and in cinemas from 23 January to 5 February 2020.
#StoriesOfJoy #PETRONASCNY2020 #BaoBei
Issued by
Media Engagement Department
Group Strategic Communications
PETRONAS
