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Our Brand Journey

 

PETRONAS has always been passionate about striving towards a better future, delivering progress to our nation, communities and organisations and helping individuals grow to their full potential. Our growth strategy has evolved since 1974 to stay relevant to changing economic and societal needs. And as our world and communities evolve, we progress with them to build a sustainable future together.  

 

The Statement of Purpose and other significant internal and external transformations require a change to the brand positioning. This is no small undertaking, it is necessary to ensure continued relevance and success now and for the years to come.  

 

With an understanding of our progression, we now move forward optimistically to build momentum for the future.

 

Our Tagline

 

Our new tagline “Passionate about Progress” sums up our brand and inspires our behaviour.

It represents everyday progress as well as more fundamental, transformative progress.

 

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Our Logo

 

The PETRONAS logo is dynamic and demonstrates the capabilities and expertise of the organisation.

 

The solid circle illustrates the latent potential within the individuals, the communities and the environment. The triangle points to a firm direction, as well as representing the relationships between the Federal Government, State Government and PETRONAS.

 

Created with a single stroke of a continuous line, the logomark reflects our passion in constantly seeking innovative solutions and delivering progress. The sleekness of our logo conveys an approachable feel, depicting a human-centred organisation that inspires and nurtures talents as well as contributes to the community through responsible action and care.

 

The PETRONAS Green colour of our symbol represents the seas and lands, the origins of the energy business.

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PETRONAS Dots
 

Our circles graphic, also known as the “PETRONAS Dots”, is created with a digital-first approach. The PETRONAS Dots are constantly evolving just like the way energy flows. They take on infinite forms from a simple and precise foundation.

 

PETRONAS recognises that energy exists in multiple forms – from the carbon molecules of the earth, the electrons of the sun, to the latent potential that lies in every individual. And that is what each circle represents. It pays homage to our core identity, while the precise structure demonstrates our expertise and technological capabilities.

 

The circle sits at the heart of what we do, PETRONAS activates each circle’s potential setting it in the right direction.

Every time this happens, we make progress together.

 
Our Logo

 

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The PETRONAS logo is dynamic and demonstrates the capabilities and expertise of the organisation.

 

The solid circle illustrates the latent potential within individuals, communities and the environment. The triangle points in a firm direction, as well as represents the relationships between the Federal Government, State Government and PETRONAS.

 

Created with a single stroke of a continuous line, the logomark reflects our passion in constantly seeking innovative solutions and delivering progress. The sleekness of our logo conveys an approachable feel, depicting a human-centred organisation that inspires and nurtures talents as well as contributes to the community through responsible action and care.

 

The PETRONAS green colour of our symbol represents the seas and lands, the origins of the energy business.

PETRONAS Dots
petronas-dots.png

 

 

Our circles graphic, also known as the “PETRONAS Dots”, is created with a digital-first approach. The PETRONAS Dots are constantly evolving just like the way energy flows. They take on infinite forms from a simple and precise foundation.

 

PETRONAS recognises that energy exists in multiple forms – from the carbon molecules of the earth, the electrons of the sun, to the latent potential that lies in every individual. And that is what each circle represents. It pays homage to our core identity, while the precise structure demonstrates our expertise and technological capabilities.

 

The circle sits at the heart of what we do, PETRONAS activates each circle’s potential setting it in the right direction.

Every time this happens, we make progress together.